Not having a plan in place could lead to an escalated social media disaster that no one wants to deal with. So by combining videos that show off who you are as a company with a video-centric social platform like Facebook, you’ll reach more eyeballs and fans will get to learn about your company. Social media contests are a great way to get your audience to interact with and share your content, thereby increasing its reach. Instead of guessing how many times you should publish posts on your channels, follow the data instead. Keep track of the list of all the ideas your team wants to execute.
Even the most basic email marketing plans can have a big impact. Put out a fishbowl at your place of business and ask visitors to drop their business cards in it for a chance to win something—a free product or service, for example. Print out flyers and post them on community bulletin boards at the library, coffee shops, or other local establishments where interested pupils might hang around. Most community bulletin boards won’t let you post business advertisements, but they’re often more than happy to post a flyer promoting an educational event or class. Plan an event to host or a class that will attract new customers to your business while educating them about your industry. The event or class will be its own form of advertising, as well as a good reason to advertise.
This checklist will help you break down your next idea and make it easier to assign pieces to your team to make sure it ships on time. The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. Depending on what product or service you sell, a free sample or a discount could be exactly what your business needs to gain a new customer. Awards like the top places to work in your area or in your industry are also a great way to get the word out about your business.
You can use online services right in your browser, such as Visme—no software or design skills required. Conversely, say an academic study is done revolving around your industry. Use it to relate to the utility of your business by publishing it online and highlighting the most important parts.
And depending on the agreement, you might be able to get some visibility with local customers if you can sponsor an event or give away branded prizes. HARO is a platform for reporters looking for help on articles or other pieces of content they’re working on.
Personalizing interactions with customers can foster greater loyalty and a better return on marketing investment. Infographics are visual and easy to understand, which is why many people love to share them.
Reporters submit requests for responses on specific topics, and industry leaders and specialists answer. If your answer can be used in the article, your name and business will appear with it. Take a stance, act on it, and then tell people all about it. You may lose some customers in the process, but you’ll strengthen your other customer relationships and gain new ones. Take the steps to make your business eco-friendly, and then write a post on a publishing site like Medium about the experience.
Showing that you treat your employees well goes a long way with potential customers—people like to support businesses that they believe in. Hosting a webinar or collaborating on one with another business can be a fantastic way to help potential new customers or other business owners get to know your business. Answering questions in a non-promotional, helpful manner will help build visibility among your potential customers. Selling your business too heavy-handedly, though, will turn potential new customers away from your business. You can shell out a lot of money perfecting your SEO strategy, but there are certainly ways to make small investments in this marketing strategy for small business.