When that time comes, run another citation audit and see where you stand. Follow up on any sources that haven’t already updated your information. For each major entry in both piles, you’ll want to set up a profile (if possible, and if you haven’t already). Most of these third party information apps allow you to create a profile for your business so you can update your information and respond to local reviews at your discretion.
Not every entrepreneur has the budget to afford this kind of service, but everyone needs to ensure the accuracy of their business information on the web. Local SEO has a number of advantages, especially for small businesses, because it holds lower levels of competition, faster paths to the top of the results, and of course, more locally relevant traffic.
This rule may not be true across all sectors as some local SEO is brutal. Competition is fierce and some guerrilla tactics may be required to make headway. Local search results are automatically triggered when a geographic region is included in the search query, but local keywords don’t have to be a part of the query to generate local results.
Make sure everyone in your company is using that format when presenting or using information on your company, and use that information in your citation audit moving forward. For example, Moz will show you how your business appears in Bing, Google, and 15 other popular local citation sources.
First, make an organization decision about the formatting of your NAP information, and how you want your company to be categorized. The more specific you are with this category, the better—it will eliminate a lot of the competition. If you aren’t sure how to go about this, just pick the format that’s currently listed on your site and run with that.
Many of these citation locations are interdependent, meaning if you update your information in the most significant sources, eventually the stragglers will find their discrepancies and update themselves accordingly. If you’re in a hurry or you have a bigger budget, it’s probably worth looking at every citation location you can. There are dozens of services willing to list all the places where your local information is listed—in fact, it’s a sales tool for companies offering to fix your discrepancies for a fee. But you can use these tools without necessarily paying for the service. Because of this, the first step for any successful local SEO campaign is to clean up your local citations. Under this process, you’ll be hunting down every instance of your business’s NAP information on the web, ensuring its accuracy, and making corrections wherever possible. Because this process is long, tedious, and difficult, there are many companies who offer to do it automatically for a few hundred to a few thousand dollars.